Hey there
I'm a multidisciplinary designer who thrives in building brand experiences, telling stories and collaboration.
Design in the
modern world
After more than 10 years in the industry, one thing is clear to me, inconsistency is the only constant. As generative AI, automation and rapid production reshape the landscape, great design is what sets brands apart. In fact, it has never been about the tools, it's always been about strategy and alignment. These things come from a deep understanding of brand, the market and wider cultural landscapes. Working for many great names in New Zealand then jumping into the world of brand identity design and strategy has given me a deep understanding of how design needs to speak to its intended audience.
Leading campaigns through print, social, video and digital outputs means I thrive at the intersection of brand storytelling and hands on making, delivering work that is aligned and built to perform.
skills
These are the skills I've developed throughout the years.
Plus—marketing copywriting, email content, workflow automation, system connections and content creation for digital channels.
Research & Strategy
Brand research, audience insight, creative problem solving, aligning design to business goals.
Brand Identity
Brand identity design and ongoing visual consistency within established brands.
Website design
Website design, UI and UX principles, including wireframing, layout and content hierarchy.
Design systems & templates
Templates designed for consistency, efficiency across marketing and business documents.
motion graphics
Brand motion, animated assets, campaign support, social and digital motion.
photo
& video
Creative direction, art direction, visual consistency across campaigns.
nitty-gritty
Platforms and software I use on the reg.
