Client: Various

Showcased below are examples of my work in video creation across a range of styles and formats. The collection includes animation, motion graphics, infotainment, explainer videos, and marketing videos, with a particular focus on brand.

Xero 101 | Why Online Invoicing is Awesome

This series of videos was intended to act as infotainment for those who are new to Xero. Bite-sized, but still containing enough information to convey how core features operate. I was tasked with forming the initial concept, storyboard and animation for this introductory video series.

Concept, Storyboard, Animation, Illustration: Jennifer Parker, Renee Chin, Nadim Malvat

Editing, Colour Grade, SFX: Bryce McNamara

The Trip is Here | Promo Edit

As the design lead on this project, I had the exciting opportunity to create a hype trailer to celebrate the launch of The Trip across various Les Mills clubs. My task was to use existing footage to craft a short visually captivating and engaging video that would generate awareness and excitement among members.

Given that The Trip is renowned for its visually rich and immersive experience, I leveraged the artwork and footage available to create a trailer that was both abstract and visually intriguing. I employed editing techniques that alluded to kaleidoscope-like imagery, adding a touch of mystery and visual awe – which is something The Trip is known for.

In addition to the visual elements, I had the freedom to experiment with typography treatment. The abstract visuals and typography treatment added an element of creativity and uniqueness to the video, showcasing the innovative nature of The Trip experience.

Social Media Campaigns

Pre-pay Flash sale: I spearheaded the creative for a digital campaign for our flexible membership sale. This campaign was exclusively executed online, targeting our digital-savvy audience. I created this motion graphic to grab attention and generate awareness, and excitement of the offer. Ultimately this successfully drove sign-ups and conversions.

November Campaign Motion Graphic: For our November campaign, I created a short and captivating motion graphic that complemented the print marketing collateral. It served as a dynamic and attention-grabbing component of our multi-channel campaign. The motion graphic brought the campaign to life across digital channels, capturing the audience's attention and reinforcing our offer that month.

Les Mills x Fresh Start

As the design lead on this project, I was in charge of creating two videos for Fresh Start on Social Media. Geena Pannett, the Group Fitness Manager at New Lynn, hosted both videos, which featured an easy warm-up and workout that can be done anywhere for those who are short on time.

I handled the creative direction, filming, editing, motion graphics, and sound editing aspects of the project. The end result were two engaging videos that showcased Fresh Start's commitment to high quality meals that fuel any fitness routine.