ABN Dance
Dancer and Academic
Sensation. Embodiment.
Place. Connection.
These are the four core values that sit at the heart of Adam’s dance practice.
Through a brand strategy process, we identified the need for a website that could clearly communicate who Adam is as both a dancer and a researcher, without oversimplifying or fragmenting his work and giving him space to build authority in his field.
THE CHALLENGE
Adam needed a website that clearly communicates who he is as both a dancer and researcher. The website needed to be visually reflective of his personal brand and it also needed to be easy to use and update giving him the power to build authority in his field easily without limitations.
THE SOLUTION
Design a clean structured site that echoes Adam’s practice. We also moved his website from Wix to Squarespace for an easier backend experience. Squarespace is very user friendly and easy to update, which was perfect for his plan to build authority with blogs. We also mapped out a custom brand, including a logo suite, colour palette and typography pairings.
THE OUTCOME
Adam has a website that reflects who he is as both an artist and researcher. Most importantly his new space online is not only easy to update but also enjoyable! A lot better than trying to figure it all out himself.
