Lift To Last
Results focused personal training that's actually fun.
Smile
and sweat.
Building out a brand that visually reflects its founder.
Byrd came to me looking for a brand and website that was true to his coaching style and personality. Most importantly no gym cliches allowed! We dove straight into brand strategy work highlighting Lift To Last as a fun, sustainable training approach (so much more than just a workout).
THE CHALLENGE
Byrd needed a visual brand identity and website that clearly explained who Lift to Last is for and what makes it different. The site had to balance credibility with approachability, educate potential clients, and support long term growth through content, without feeling cluttered or overly sales driven.
THE SOLUTION
A brand identity and website that reflects Byrd’s coaching style and training philosophy. The site was built to be easy to update, with clear pathways for services. I also built out a Lead Magnet funnel and blog (which are easy to turn on when they’re needed). The structure supports authority building through blogs and resources, while keeping the experience simple for visitors.
THE OUTCOME
Lift to Last now has a website that communicates its fun approach to training. Byrd has a platform that supports content creation, builds trust over time, and gives potential clients confidence before they ever step into a session. The logo and overall brand design rejects traditional cliches in fitness, helping clients connect to the core values of the business.
