Video Showcase
Moivng image
as a brand anchor.
Motion is a powerful storytelling tool for brands.
Used through live-action, animation, or motion design, video cuts through quickly, capturing attention and creating connection in ways few other mediums can.
Below is a curated selection of video projects spanning animation, motion graphics, infotainment, explainer, and marketing content, all grounded in brand-led storytelling.
THE TRIP PROMO
As the design lead on this project, I had the exciting opportunity to create a hype trailer to celebrate the launch of The Trip across various Les Mills clubs. My task was to use existing footage to craft a short visually captivating and engaging video that would generate awareness and excitement among members.
Given that The Trip is renowned for its visually rich and immersive experience, I leveraged the artwork and footage available to create a trailer that was both abstract and visually intriguing. I employed editing techniques that alluded to kaleidoscope-like imagery, adding a touch of mystery and visual awe – which is something The Trip is known for.
In addition to the visual elements, I had the freedom to experiment with typography treatment. The abstract visuals and typography treatment added an element of creativity and uniqueness to the video, showcasing the innovative nature of The Trip experience.
Pre-Pay Flash Sale
I spearheaded the creative for a digital campaign for our flexible membership sale. This campaign was exclusively executed online, targeting our digital-savvy audience. I created this motion graphic to grab attention and generate awareness, and excitement of the offer. Ultimately this successfully drove sign-ups and conversions.
November campaign
For our November campaign, I created a short and captivating motion graphic that complemented the print marketing collateral. It served as a dynamic and attention-grabbing component of our multi-channel campaign. The motion graphic brought the campaign to life across digital channels, capturing the audience's attention and reinforcing our offer that month.
LES MILLS x FRESH START
As the design lead on this project, I was in charge of creating two videos for Fresh Start on Social Media. Geena Pannett, the Group Fitness Manager at New Lynn, hosted both videos, which featured an easy warm-up and workout that can be done anywhere for those who are short on time.
I handled the creative direction, filming, editing, motion graphics, and sound editing aspects of the project. The end result were two engaging videos that showcased Fresh Start's commitment to high quality meals that fuel any fitness routine.