Responsible Data Use
Xero is a cloud-based accounting software for small to medium-sized businesses.
Innovate.
Empower. Protect.
Data tells us stories about the past and the future.
Which is exactly why using this information responsibly is at the heart of Xero's values.
THE BRIEF
Create a short animated video for Xero Australia that clearly communicates Xero’s mission around fair and responsible data use for small businesses. The project was delivered in collaboration with Inspire Group.
THE CHALLENGE
The message needed to educate without feeling heavy or technical. The content had to balance clarity and warmth, while reinforcing trust in Xero as a leading accounting platform for small businesses.
THE SOLUTION
I designed and animated the video end to end, from initial concept and storyboards through to final animation and sound editing. To support the video, I also created a supplementary document that expands on key points and provides additional context around fair data use.
